THE VOGT-EFFECT
More than 6,000 advertising impulses per citizen. Daily.
A maximum of 2% are even noticed!
Printed products must differentiate themselves from other media in the fiercely competitive informational market. That's where the Vogt effect comes in. High-end finishing in all conceivable facets - whether on film, paper or laminated - whether at point of sale, as advertising specials, in direct mail or on high-quality brochures. There are no limits placed on your ideas.
In the competition for the attention of consumers, the messages that stand out from the others win – a fundamental challenge for brands and marketing. Multi-sensory marketing opens up a sustainable path to more effective customer activation and more efficient use of the budget. From product development to communication, the focus here is on the targeted and coordinated activation of as many senses as possible. Capturing the sight and touch of your customers is pivotal!
Studies in neuroscience and practical tests demonstrate that sensory perceptions are diversely linked. When we sniff the scent of freshly baked waffles, for example, images of happy childhood days appear within us. Grandma's voice lovingly calls our name, a cozy feeling spreads out and one can almost taste the treats on the tongue. Just one of innumerable examples.
But the interplay of the senses not only provides us with intense emotional experiences, it is also a corrective. Because contradictory sensory impressions are stumbling blocks: we switch from unconscious reception to conscious and critical reflection. Translated into the practice of marketing, this means that inconsistent communication is just as counterproductive as brand promises that do not stand up to reality. The transfer of values in sensory channels must be coherent and comprehensible. A multi-sensory brand experience that intuitively convinces us. Because the autopilot, as neuropsychologist Dr. Christian Scheier calls the unconscious system, has a finely tuned radar, all kinds of experience and sophistication.
The Vogt effect creates sensory effects that only print can generate.
